Blog

Sep

07

Influencers Can Boost Your Event's Attendance

Influencers now occupy a central role in the event marketer’s mix, writes Elizabeth Johnson in TSNN. Johnson a...

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Sep

05

New Survey: Email, Direct Mail Members' Faves

Email is association members’ favorite marketing channel, according to a new study by Edge Research. The firm ...

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Aug

30

Trade Shows: Where Good Leads Go to Die

Event automation provider Certain asked 150 B2B marketers (all with large companies) how long they take to follow up lea...

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