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AssociationMarketing

Bob James

Bob James has more than 30 years’ experience assisting associations and businesses with direct marketing, content marketing, email-marketing, social media marketing, video marketing, event marketing, sales enablement, and public relations. He has worked on all sides of the exhibition industry, including an association; two marketing agencies, Fixation Marketing and Frost Miller Group; a show management firm; a registration company; and Freeman, the world’s leading decorator, where he was sales communications manager.

He has promoted more than 20 large tradeshows, including CES, NPE, PACK EXPO, Annual National RV Trade Show, World Dairy Expo, IAAPA Attractions Expo, AAPEX, NAHB International Builders’ Show, Coverings, PGA Merchandise Show, Global Pet Expo, SIA Snow Show, CEDIA, AACC Clinical Lab Expo, and MineEXPO.


AssociationMarketing

David James

David James has more than 30 years’ experience as the head of a direct marketing firm specialized in B2B campaigns. His expertise encompasses copywriting, design and production; list management and marketing; and data hygiene, analysis and overlay. He has worked extensively with associations, professionals and learned societies, credentialing organizations, colleges, universities, hospitals, business publishers, and other for-profit companies to identify prospects for trade shows, professional conferences, sales events, and webinars, and is a recipient of the prestigious Folio Award for Best New Launch.

David’s clients have included American Management Association, American Society for Training & Development (now ATD), American Society of Personnel Administrators (now SHRM), American Society of Civil Engineers, American Society of State Highway Transportation Officers (AASHTO), and many other large associations in the Washington, DC, New York, and Chicago areas. He has also promoted thousands of “get acquainted” events for IBM, CA, Microsoft, and other large technology providers.


Irene Marx

Irene Marx creates original design for discerning clients–from professional conference producers to consumer shows managers, fine art dealers to vintners, world-class chefs to luxury apartment builders. A seasoned illustrator, she brings an artist’s eye to her design work: bold, rich colors, strong typography, and a savvy use of space and contrast. But she builds her work with a focus on sales, creating robust, positive, and long-lasting impressions. Her portfolio runs the gamut from book and magazine design, to corporate logos and identity development, marketing and public relations collateral, interactive media, and web design and development.


Elisha Hicks

Elisha Hicks has nearly 20 years’ experience in digital marketing. She specializes in email marketing and website creation, with a focus on SEO. She directs all list cleaning, e-mail marketing, and WordPress website creation and maintenance. She has served such clients as Holiday Inn, Liv Hospitality, Magna Hospitality Group, Ramada, and MarketingSherpa.


Randy Lieberman

Randy Lieberman leads all our telemarketing efforts. For over 30 years, he has provided telemarketing campaign and consulting services to a broad spectrum of industries, including retail, healthcare, IT, manufacturing, and more. He believes in the power of telemarketing to serve publisher and associations—and that the keys to a successful campaign include a knowledgeable leader, quality reps, and a high degree of customization, because every audience is unique.

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